It all begins with a simple expression: Flourish.

In the lands of Mexico, something breathtaking begins. It is called Cosmos Atrosanguineus. Its name refers to it being a plant with the capacity to flourish, and describes its color as dark blood. A color that radiates passion, as if it were bleeding to express itself, to flourish.

Due to the destruction of its habitat, it became extinct... or well, that was what was believed. In 1902, the last specimen was collected. It flourished and spread again. All current specimens are descendants of that last flower. The one that bleeds to express itself.

That is what Caneft represents: The flourishing of Mexico. Caneft is the set of all the D's. Each D is a different project. On their own they are successful, but together they are excellent.

A D on its own can create something brilliant. But if it shares its idea with another D, both can make something awe-inspiring. Now, what if we make all the D's integrate? It would be a disaster, a cacophony would start. But... if we put order, let's say, a director (D-Null) who is in charge of managing each D and giving them instructions to act in harmony. Well... that's how we create a magnificent work. That's how humanity was born.

That is the basis of our values: strength and will. Strength is the sum of all the instruments and will is its director. Both are necessary, they don't serve on their own, but together they condemn us to success.

Our Purpose

The goal of Caneft is to realize an inspiring future in which all of humanity can thrive. To this end, it works to promote ground-breaking innovation, sustainable development, and the sharing of knowledge to build a brighter tomorrow. By encouraging the collective betterment of all people, Caneft strives to create a world in which all individuals can fulfill their full potential and contribute to the progress of the global community. Through its initiatives, it seeks to facilitate collaboration between different countries, cultures, and groups, so that everyone can work together to create a better future for all. 

Our Principles

We will work with determination to make this a company of which our customers, employees, shareholders, and communities can be proud. We cannot guarantee specific results or risk-free outcomes. Occasionally, we may fail in our efforts, and if that happens, we will reaffirm our commitment to these principles and redouble our efforts. What we can and will promise is to stay true to our core principles: strength and will. Thus, we will act with integrity and honor; and do what is right—not necessarily the easy or expedient thing. 

Our Spirit

Our spirit is in the way we come together, building a bridge between cultures and countries, connecting us all. We create something that is bigger than ourselves, a spirit of collaboration that can bring about positive change. Our spirit is like hummingbirds, soaring with grace, agility, and purpose, hidden from view yet strong and precise. This gives us courage and hope, a glowing beauty that can make a growing light, even from the smallest of things. It reminds us of the power of persistence and that even the greatest of odds can make a great difference. It gives us the will to keep going, intelligent, powerful, and elegant.

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